Recently one of my clients requested information about Facebook Marketing Tools, which I thought may be useful to share. Several of these tools are free or offer free trials, so you can try them to find out what’s going to work best for your brand. ..
In mid-November of 2016, Facebook announced multi-product news feed ads that allows advertisers to display multiple pages as well as offerings. These ads will enable retailers to display as many as 50 products within an ad. The ads pair a main image or video along with related product images underneath and, if clicked, then bring up a second page with more products. If clicked again, the ad leads to the retailer's website where a consumer can actually buy the product. it allows retailers to display large portions of their catalog for shoppers to browse within a single ad, helping to increase their chances of making a sale; especially when compared with ads that only display a single product. ..
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. ..
Writing relevant and helpful blog content is one of the most effective ways to market your online business. The idea is to build a relationship with your readers by helping them out. If done well, this will result in more sharing and faster results on the SERPS (search engine rankings positions). A win-win for you and your blog readers; as you both walk-away with something of value. ..
After evaluating 10 products, viewing 10 product demos, listening to 10 vendor briefings, and interviewing 37 reference customers, Forrester Research, Inc. found Adobe and Sitecore are Leaders, with Adobe dominating the field. Adobe is a standout with its integrated portfolio. Sitecore has a strong product and high growth. ..
Google introduced an update to their algorithm on April 21, 2015 which prioritizes mobile friendly sites toward the top of search results. Responsive "Mobile-Friendly" design is NOW more important than ever! ..
It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain even a select few media platforms can be extremely time consuming. ..
Authorize.net announced new features recently added in an effort to meet current developments in eCommerce transaction technology for online businesses. By Pass Engineering, Inc. is not directly affiliated with Authorize.net, however several of our clients use this gateway; and therefore the following is provided as educational information. ..