FaceBook Newsfeed and Dynamic Product Ads

Thursday, February 23, 2017

Social Media AdvertisingIn mid-November of 2016, Facebook announced multi-product news feed ads that allows advertisers to display multiple pages as well as offerings. These ads will enable retailers to display as many as 50 products within an ad. The ads pair a main image or video along with related product images underneath and, if clicked, then bring up a second page with more products. If clicked again, the ad leads to the retailer's website where a consumer can actually buy the product. it allows retailers to display large portions of their catalog for shoppers to browse within a single ad, helping to increase their chances of making a sale; especially when compared with ads that only display a single product.

Business Catalyst Use Model

Open Graph protocol markup. To turn your web pages into graph objects, you need to add basic metadata to your page. Using the following OG tags will results in displaying well-formatted products with precise images and descriptions on FaceBook with a link back to the host website to purchase this product:

Add the following OG Meta Properties to your Large Product view

<meta property="og:title" content="{tag_name}">
<meta property="og:url" content="{domainName}">
<meta property="og:image" content="<a href="http://domainName{tag_largeimage_path}</a>">
<meta property="og:description" content="{tag_productmetadescription}">

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